Simple, Transparent Pricing
Compare SMS and WhatsApp plans side by side. No hidden fees — pay only for what you send. SMS from ₹0.15/msg · WhatsApp from ₹999/mo.
SMS Pricing
Pay-as-you-go SMS with volume tiers. Billed per delivered message. No monthly platform fee · DLT-compliant delivery.
Starter
Perfect for small businesses
- Up to 10,000 SMS/month
- Basic API access
- Email support
- Delivery reports
Business
For growing companies
- Up to 1,00,000 SMS/month
- Full API access
- Priority support
- Advanced analytics
- Custom sender IDs
Enterprise
For large organizations
- Unlimited SMS
- Dedicated account manager
- 24/7 phone support
- SLA guarantee
- Custom integration
- Volume discounts
The same rate applies to OTP, transactional and promotional SMS. New accounts get 100 free SMS credits upon successful registration and DLT mapping with an approved telemarketer.
Calculate Your SMS Costs
Enter your monthly volume to see which plan fits and what it costs.
Estimated Cost: ₹200.00
Plan: Starter · Cost per SMS: ₹0.20
Domestic (India) SMS, excluding GST. International SMS is priced per destination — contact sales for a quote.
SMS Rates by Monthly Volume
| Monthly volume | Plan | Price per SMS | Applies to |
|---|---|---|---|
| Up to 10,000 SMS | Starter | ₹0.20 | OTP, transactional & promotional |
| Up to 1,00,000 SMS | Business | ₹0.15 | OTP, transactional & promotional |
| Above 1,00,000 SMS | Enterprise | Custom | Volume discounts — contact sales |
| International SMS | Any plan | On request | Priced per destination country |
What’s Included in Each Plan
| Feature | Starter | Business | Enterprise |
|---|---|---|---|
| Price per SMS | ₹0.20 | ₹0.15 | Custom |
| Monthly SMS | Up to 10,000 | Up to 1,00,000 | Unlimited |
| API Access | Basic | Full | Full + Custom Integration |
| Support | Priority | 24/7 phone | |
| Delivery Reports | ✅ | ✅ | ✅ |
| Advanced Analytics | ❌ | ✅ | ✅ |
| Custom Sender IDs | ❌ | ✅ | ✅ |
| Dedicated Account Manager | ❌ | ❌ | ✅ |
| SLA Guarantee | ❌ | ❌ | ✅ |
| Volume Discounts | ❌ | ❌ | ✅ |
WhatsApp Pricing
Monthly platform fee plus per-message rates by conversation category. Service replies are free. Charged on Meta-confirmed delivery.
Starter
For small businesses getting started with WhatsApp. 1 number, shared inbox, templates, broadcasts.
+ ₹2,999 one-time setup
- Shared team inbox
- Templates & broadcasts
- Contacts & segments
- Basic reports
Growth
For growing teams. 2 numbers, drip campaigns, retargeting, chat widget, ad attribution.
+ ₹4,999 one-time setup
- Everything in Starter
- Drip campaigns & smart retargeting
- Website chat widget
- Click-to-WhatsApp ad attribution
- Automation Studio
Pro
For high-volume senders. 5 numbers, near-Meta rates, AI assistant, priority support.
+ ₹9,999 one-time setup
- Everything in Growth
- AI reply assistant
- Commerce & payments
- Priority support
- Near-Meta message rates
| Per-message rate (India) | Starter | Growth | Pro |
|---|---|---|---|
| Marketing | ₹0.98 | ₹0.92 | ₹0.88 |
| Utility | ₹0.16 | ₹0.14 | ₹0.12 |
| Authentication | ₹0.16 | ₹0.14 | ₹0.12 |
| Authentication (International) | ₹2.75 | ₹2.62 | ₹2.50 |
| Service | Free | Free | Free |
A Better Way to Compare SMS Pricing
Lowest listed rate is not always lowest effective cost. Compare delivery quality and operational overhead together.
Delivered Message Cost
Compare actual delivered-message cost, not just per-SMS quoted rate.
Support SLA Quality
Fast issue resolution often saves more than minor headline rate differences.
Compliance Assistance
DLT and sender governance support reduces campaign delays and failures.
Pricing Questions
Not for SMS. There is no setup fee and no monthly platform fee, and you are billed only for delivered messages. WhatsApp Business API plans have a one-time setup fee, shown with each plan.
No. The same per-SMS rate applies to OTP, transactional and promotional SMS: ₹0.20 on Starter (up to 10,000 SMS a month) and ₹0.15 on Business (up to 1,00,000 SMS a month).
Yes. You get 100 free SMS credits upon successful registration and DLT mapping with an approved telemarketer.
No minimum commitment is required. You pay only for what you use with our pay-as-you-go pricing.
Yes. Above 1,00,000 SMS a month, the Enterprise plan has custom pricing with volume discounts, a dedicated account manager and an SLA. Contact our sales team for a quote.
We accept all major credit cards, UPI, net banking, and corporate payments.
Ready to Get Started?
Start with 100 free SMS credits and move to a paid plan when you are ready.